Where are my AdWords campaign settings?

June 4th, 2014 by Josh

Sometimes when you setup a new AdWords search campaign in older accounts, you may find that the Settings tag doesn’t contain some of the usual items like ad scheduling, keyword matching options, or “Ad delivery: Ad rotation, frequency capping.” It’s as if the controls have disappeared. The reason these “advanced settings” are hidden is because […]

The single most important number in AdWords

April 7th, 2014 by Josh

AdWords is a very powerful, flexible system, and with that comes complexity. This complexity can obscure some very important information, such as if and when you’re running out of your daily budget. This is where one of the most important and frequently overlooked numbers comes into play: Impression Share (IS). This is the percentage of […]

Creating a 180-day “All visitors” AdWords remarketing list

March 31st, 2014 by Josh

AdWords’ default “All visitors” remarketing list has an unmodifiable 30-day look-back window or “membership duration.” Sometimes you want something longer (or shorter). In particular, you may want to save AdWords budget by excluding people from seeing an ad after they’ve clicked on one. (Note that there’s an upper limit of 180 days for search, 540 […]

Using AdWords remarketing lists to exclude prior ad clickers

March 31st, 2014 by Josh

Why pay twice for the same visitor? You can save money in AdWords by excluding ad impressions for people who have already clicked on an ad. This may be appropriate if you feel that the first click generates enough awareness that subsequent visits would occur through natural results. For example, one of our clients is […]

Google Analytics Goals with Full Domains

March 25th, 2014 by Josh

I recently have been creating Google Analytics goals for a client whose profile is set up to show full domains. The goals corresponded to particular pages, for which the instructions say to exclude the domain. Doing so will not allow the goals to fire. Instead include the full domain as it appears in the All […]

Strings to Regex Made Easy

December 6th, 2013 by Josh

I’ve been using some tools that require strings to be provided in regex, and I got tired of the error-prone manual method. Behold a really basic tool for saving some time: the String to Regex Converter.

AdWords ad rotation to be preserved

October 2nd, 2012 by Josh

In a victory for sophisticated clients everywhere, AdWords has announced that they will re-enable the ability to indefinitely opt-out of ad rotation optimization. Several months ago AdWords started to force advertisers’ ads to rotate if they were not edited within 30 days. At that time I (and presumably many others) expressed concern about how this […]

Design for modern & mobile browsers

May 1st, 2012 by Josh

There was–quite recently–a time when we seemed to have reached a pleasant stasis: everyone had finally thrown off the limitations of the 640×480 screen, even the 800×600, and we had tons of real estate to execute beautiful, elaborate designs. However, the explosive growth of mobile browsing, as well as the continued expansion of form factors, […]

Opting-out of AdWords remarketing

April 5th, 2012 by Josh

Google’s remarketing ads are great for advertiser, but they can be annoying for some users. As someone who manages advertising, I’m hyper-aware of what ads are showing. Also my competitive research means that I could be remarketed to constantly for products I have less than zero interest in buying. It turns out that you can […]

Google Analytics Tag Validator

March 28th, 2012 by Josh

We have recently developed a new tool, our Google Analytics Tag Validator, to help diagnose issues constructing URLs for advertising and tracking. If you’re tagging landing page URLs for AdWords, adCenter, Facebook advertising, and so on, this tool will help make sure that your composite URLs are properly constructed. Among other things, it alerts you if […]