Basic SEO advice for non-profits applies to everyone

Google just gave some free, basic SEO advice for non-profits that actually applies to every website. As we’ve been saying in various posts for years:

  • Use good page titles.
  • Write good page descriptions.
  • Properly apply heading styles.
  • Use ALT text for images.

We’re here to help. Contact us if you have questions about these suggestions or need assistance applying them.

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2 Responses to “Basic SEO advice for non-profits applies to everyone”

  1. Justin Says:

    What is ALT text? Not following you.

  2. Josh Says:

    When you put an image on your web page, you have an option to specify “ALT text”. The original intent of this text was to show something in place of that image if you didn’t want to wait for it download. (It’s from the very, very early days of the web.) Now it is used to describe the image for image-impaired users and software so that can’t actually interpret the image. Search engines use this text to determine what the image is, and it factors into search engine rankings.

    In general, ALT text should describe the image using your target keywords.