Bing powering Yahoo search natural results

This week Microsoft sent emails to US advertisers stating that Bing is beginning to power Yahoo natural search results:

This week, Bing will begin powering organic search results on Yahoo! Search for the English language in the United States and Canada.

This only affects natural search, not paid results at this time. Microsoft is still testing a transition tool that will assist advertisers in moving Yahoo campaigns to Microsoft adCenter. They studiously (and wisely) avoid providing dates for the transition:

Remember, our primary goal is to provide you with a quality transition experience in 2010, while protecting the holiday season. However, if we conclude that it would improve the overall experience, we may choose to defer the transition to 2011.

While a firm schedule would be nice, I applaud them for make some effort to avoid major upheaval around the holiday shopping season.

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2 Responses to “Bing powering Yahoo search natural results”

  1. Josh Says:

    Interestingly, Yahoo is slightly more forthcoming with information, at least blogging about the transition:

  2. Josh Says:

    According to Bing’s blog, the transition is complete, and they are now powering all natural search for US and Canada (English only).