Archive for the 'AdWords' Category

Beware clicks in AdWords

Tuesday, June 29th, 2010

A sudden increase in spending in a client’s Google Display Network prompted some head scratching. Our clicks jumped, but our conversions didn’t budge. After some sleuthing, we isolated the source of the new clicks to be a single domain, This domain isn’t real; its a designation for ads embedded within mobile apps for iPhone […]

Google AdWords introducing “Remarketing”

Monday, April 5th, 2010

Today we welcome a guest post from Thomas Holtz. Google has just rolled out a new AdWords feature called Remarketing. It is a modification of the AdSense model which so far couldn’t even get close to the traffic quality of the search engine. But now, that might change somewhat. Remarketing provides a second chance for […]

Targeting trademarked words in AdWords: European courts give okay

Tuesday, March 23rd, 2010

Google has won a court case in Europe that upholds the right of advertisers to show ads when someone searches on trademarked terms. This case does not address trademarked terms in ad language. This is a big win for advertisers and, as we’ve said before, is consistent with fair use and the rules that apply […]

CTR explained

Tuesday, March 9th, 2010

A long time ago, we wrote briefly about how higher Click-Through-Rate (CTR) values aren’t always desirable, and our clients often ask how to best interpret the significance of CTR. CTR is literally defined as the percentage of people who viewed an ad that clicked on it.  For example, if an ad is shown 100 times […]

Google ads click-to-call to mobile AdWords ads

Tuesday, March 2nd, 2010

Google recently announced that AdWords advertisers could enable click-to-call phone numbers for AdWords ads that are rendered on mobile devices with full browsers. This includes, most notably, iPhones. As shown above, the phone number is displayed in the ad. When the user clicks on the phone number, their phone automatically dials it. This service is […]

SEM bidding and traffic increase nonlinearity

Friday, December 11th, 2009

Even PPC campaigns that have an Impression Share (IS) of nearly 100% can get more traffic by increasing bids. What happens when you do so? Will doubling bids result in twice the traffic? No, and here’s why. If you increase your bids, your ads will show up higher and will get both more impressions and […]

First look at AdWords Ad Sitelinks

Thursday, November 5th, 2009

We have been granted access to the Ad Sitelinks beta in Google AdWords for one of our clients. This new feature, which was announced on the Inside AdWords blog two days ago, provides advertisers in the top spot with the ability to show additional keyword links in their ads as shown in the example below. […]

Why and how to tag links

Thursday, October 1st, 2009

When you create online advertising of any kind, it is possible to “tag” the ads in a way that website analytics software like Google Analytics and WebTrends can provide additional information about these traffic sources. For example, tagging can make it possible to tell exactly which ad among several provides the most online purchases or […]

10 AdWords setup tips

Wednesday, September 30th, 2009

Here is a quick checklist of commonly missed tasks that should be undertaken when setting up an AdWords account and new AdWords campaigns. Determine if you’ll use pre-pay or post-pay. We only recommend pre-pay for those cases where you need precise control over the total budget consumed over the life of a campaign. Note that […]

DoubleClick Ad Exchange expands Google’s content network

Friday, September 18th, 2009

Google has just announced DoubleClick Ad Exchange and provided more details for advertisers in the AdWords Blog. For advertisers, this means more sites will be available through the content network, many of them large, marquee brands that were previously difficult to reach for many small advertisers. Ad space purchased through the DoubleClick Ad Exchange will […]