Archive for the 'Search Engine Advertising' Category

Yahoo search trends

Friday, November 19th, 2010

Yahoo! Clues is a new tool that offers insight into search trends. Think of it as a version of Google Trends that only provides a month’s worth of data. It does try to provide additional demographic information such as gender and income breakdown, but this data almost certainly only applies to the very small portion […]

Competitive SEO and AdWords advertising just got harder

Thursday, November 18th, 2010

With a recent announcement that some searches will result in up to 4 links to a single domain, Google has made it harder to gain traffic through competitive search engine marketing techniques. If Google determines that a domain is particularly authoritative for a search, as many as the top four search results could be for […]

How Google Instant affects advertisers

Wednesday, September 8th, 2010

Google announced today the rollout of Google Instant. Now search results are shown as you type instead of waiting for you to submit a full query. This forces us to rethink the concept of an impression and suggests some new directions in ad targeting. Google Instant changes both natural results and ads as what you […]

Microsoft adCenter extends negative keyword support

Wednesday, August 25th, 2010

Microsoft adCenter has announced additional capacity for negative keywords. The new limits allow “1000’s” of keywords at the campaign and ad group levels, and the character limit at the keyword level increased as well. Negative keywords are critical for managing costs and achieving optimal ROI, and the extended capabilities offer more control.┬áNow we just wish […]

Bing powering Yahoo search natural results

Wednesday, August 18th, 2010

This week Microsoft sent emails to US advertisers stating that Bing is beginning to power Yahoo natural search results: This week, Bing will begin powering organic search results on Yahoo! Search for the English language in the United States and Canada. This only affects natural search, not paid results at this time. Microsoft is still […]

Beware clicks in AdWords

Tuesday, June 29th, 2010

A sudden increase in spending in a client’s Google Display Network prompted some head scratching. Our clicks jumped, but our conversions didn’t budge. After some sleuthing, we isolated the source of the new clicks to be a single domain, This domain isn’t real; its a designation for ads embedded within mobile apps for iPhone […]

Apple mobile advertising platform: iAd

Thursday, April 8th, 2010

Apple announced that iPhone OS 4 will include iAd, a mobile advertising program tightly integrated with the OS. Very little information is available at this time. To quote Apple: Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. When users click on mobile ads they are almost […]

Google AdWords introducing “Remarketing”

Monday, April 5th, 2010

Today we welcome a guest post from Thomas Holtz. Google has just rolled out a new AdWords feature called Remarketing. It is a modification of the AdSense model which so far couldn’t even get close to the traffic quality of the search engine. But now, that might change somewhat. Remarketing provides a second chance for […]

Goodbye Yahoo Publisher Network

Wednesday, March 31st, 2010

According to TechCrunch, the Yahoo Publisher Network is being shut down. Participants are being directed to Chitika as an alternative. Yahoo Publisher Network can be thought of as Yahoo’s version of Google AdSense, a program that allows website owners to easily display and gain revenue from ads. This change primarily affects publishers of ads, not […]

Targeting trademarked words in AdWords: European courts give okay

Tuesday, March 23rd, 2010

Google has won a court case in Europe that upholds the right of advertisers to show ads when someone searches on trademarked terms. This case does not address trademarked terms in ad language. This is a big win for advertisers and, as we’ve said before, is consistent with fair use and the rules that apply […]