See what users search on in AdWords

See AdWords Search TermsAdWords has added the ability to see what keywords are triggering ad impressions without running a Search Query Report. Simply open up an ad group to view the keywords, and a button will appear above the keyword list that says “See search terms….” Clicking on it will present you with two options where you can see the search terms associated with any particular keywords or the entire ad group.

Once you have selected either option, AdWords will show you a list of the searches and which keywords they matched, alone with several columns of performance data. Note that the data provided corresponds to the date range you were viewing in the ad group.

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