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Guest Article: Multilingual Marketing and the World Wide Web

Multilingual Marketing and the World Wide Web A beginner’s guide to SEO and Localization Paul Sawers,┬áCommunications Executive, Lingo24 English may still be the dominant language in terms of content on the Web, but the majority of the world’s internet users’ first language isn’t English. And this disparity creates a rather lucrative opportunity for those seeking […]

International SEO: subdomains or folders?

Recently a prospective client asked how best to handle international versions of their online content. They will have different versions of their copy in different languages. Should they create separate websites? Use subdomains? Or use folders in the main site? The use of separate websites, e.g. www.company.cn vs. www.company.be, has only one SEO advantage over […]