Where are my AdWords campaign settings?

Sometimes when you setup a new AdWords search campaign in older accounts, you may find that the Settings tag doesn’t contain some of the usual items like ad scheduling, keyword matching options, or “Ad delivery: Ad rotation, frequency capping.” It’s as if the controls have disappeared. The reason these “advanced settings” are hidden is because the campaign type is set to “Standard”. Change the campaign type to “All Features” and the advanced features will reappear. (More on campaign types.)

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