http://www.web1marketing.com/blog/index.php/archives/adwords-impression-share/ News and Views on SEO, SEM, and Web Design Thu, 08 Sep 2011 20:16:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.web1marketing.com/blog/index.php/archives/adwords-impression-share/comment-page-1/#comment-37225 Josh Fri, 27 Nov 2009 23:01:08 +0000 http://www.web1marketing.com/blog/index.php/archives/adwords-impression-share/#comment-37225 Hi John. Having a low Impression Share due to rank means that your bids aren't high enough relative to others' bids for the ads to show all the time. This is not a function of ad quality (7 is good). If you look at the average ad position over that time, it's probably well above 1. If there only a few competing advertisers, your loss due to rank will likely correspond to an ad position of 5 to 7. However, if there are a lot of advertisers on those keywords, you can lose a lot impressions even with a "good" ad position of 3 to 4. Hi John. Having a low Impression Share due to rank means that your bids aren’t high enough relative to others’ bids for the ads to show all the time. This is not a function of ad quality (7 is good). If you look at the average ad position over that time, it’s probably well above 1. If there only a few competing advertisers, your loss due to rank will likely correspond to an ad position of 5 to 7. However, if there are a lot of advertisers on those keywords, you can lose a lot impressions even with a “good” ad position of 3 to 4.

]]> http://www.web1marketing.com/blog/index.php/archives/adwords-impression-share/comment-page-1/#comment-37223 John Thu, 26 Nov 2009 04:21:20 +0000 http://www.web1marketing.com/blog/index.php/archives/adwords-impression-share/#comment-37223 I've just run a month long campaign on selected keywords with a max CPC of $0.50 ( actual was $0.38) and a good budget.There was never a time when the campaign was off because of budget restrictions. I obtained a lot of impressions and good CTR (>4%) but when I ran the campaign report I was shocked to see I'd missed out on 68% of impressions due to "rank". The average Quality Score was 7, so what do I need to do to get more of the missed impressions? I’ve just run a month long campaign on selected keywords with a max CPC of $0.50 ( actual was $0.38) and a good budget.There was never a time when the campaign was off because of budget restrictions. I obtained a lot of impressions and good CTR (>4%) but when I ran the campaign report I was shocked to see I’d missed out on 68% of impressions due to “rank”. The average Quality Score was 7, so what do I need to do to get more of the missed impressions?

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