Comments on: Another adCenter bug http://www.web1marketing.com/blog/index.php/archives/another-adcenter-bug/ News and Views on SEO, SEM, and Web Design Thu, 08 Sep 2011 20:16:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Josh http://www.web1marketing.com/blog/index.php/archives/another-adcenter-bug/comment-page-1/#comment-36957 Josh Tue, 09 Jun 2009 17:07:46 +0000 http://www.web1marketing.com/blog/?p=536#comment-36957 These are good points, C0rk, although this contradicts the meaning of exact and phrase match. While in most cases the conjunctions / stop words will not have an appreciable impact, it would be good to be able to test this. There are some cases where stop words could make a significant difference in meaning. As a somewhat silly example, if I am interested in searching for or selling the book "The Cat in the Hat", I would not want my query to be normalized to "cat hat," a search for feline clothing. I suspect that most instances where this is a problem would be branded searches. These are good points, C0rk, although this contradicts the meaning of exact and phrase match. While in most cases the conjunctions / stop words will not have an appreciable impact, it would be good to be able to test this. There are some cases where stop words could make a significant difference in meaning. As a somewhat silly example, if I am interested in searching for or selling the book “The Cat in the Hat”, I would not want my query to be normalized to “cat hat,” a search for feline clothing. I suspect that most instances where this is a problem would be branded searches.

]]> By: C0rk http://www.web1marketing.com/blog/index.php/archives/another-adcenter-bug/comment-page-1/#comment-36956 C0rk Tue, 09 Jun 2009 16:57:56 +0000 http://www.web1marketing.com/blog/?p=536#comment-36956 This occurs due to an adCenter process known as 'normalization' where extraneous/stop words like 'or', 'and', and 'to' and special characters like "?", "!", and "#" are removed and/or ignored. In adCenter's matching, the KW "bike-repair" will match the query "bike repair" and the query "bike-repair", so there is no need to add all variants. adCenter is essentially preventing your from adding KWs that would otherwise be treated as duplicates in terms of their matching. However, this does not account for the lack of 'reactive messaging' which should be provided or the concern you raise about the value of being able to bid/link conjunctions differently. (Are you optimizing conjunctions differently?) It's important to note that normalization does NOT account for plural forms, so be sure to add those. You can find more details about normalization by going to the adCenter help section and searching for "normalization". This occurs due to an adCenter process known as ‘normalization’ where extraneous/stop words like ‘or’, ‘and’, and ‘to’ and special characters like “?”, “!”, and “#” are removed and/or ignored.

In adCenter’s matching, the KW “bike-repair” will match the query “bike repair” and the query “bike-repair”, so there is no need to add all variants.

adCenter is essentially preventing your from adding KWs that would otherwise be treated as duplicates in terms of their matching. However, this does not account for the lack of ‘reactive messaging’ which should be provided or the concern you raise about the value of being able to bid/link conjunctions differently. (Are you optimizing conjunctions differently?)

It’s important to note that normalization does NOT account for plural forms, so be sure to add those.

You can find more details about normalization by going to the adCenter help section and searching for “normalization”.

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