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	<title>Internet Marketing Blog &#187; AdWords</title>
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	<link>http://www.web1marketing.com/blog</link>
	<description>News and Views on SEO, SEM, and Web Design</description>
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		<title>Beware adsenseformobileapps.com clicks in AdWords</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/beware-adsenseformobileapps-com-clicks-in-adwords/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/beware-adsenseformobileapps-com-clicks-in-adwords/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:11:53 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Display Ad Network]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=748</guid>
		<description><![CDATA[A sudden increase in spending in a client&#8217;s Google Display Network prompted some head scratching. Our clicks jumped, but our conversions didn&#8217;t budge. After some sleuthing, we isolated the source of the new clicks to be a single domain, adsenseformobileapps.com. This domain isn&#8217;t real; its a designation for ads embedded within mobile apps for iPhone [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords introducing &#8220;Remarketing&#8221;</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/google-adwords-introducing-remarketing/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/google-adwords-introducing-remarketing/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 19:11:41 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=725</guid>
		<description><![CDATA[Today we welcome a guest post from Thomas Holtz. Google has just rolled out a new AdWords feature called Remarketing. It is a modification of the AdSense model which so far couldn&#8217;t even get close to the traffic quality of the search engine. But now, that might change somewhat. Remarketing provides a second chance for [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Targeting trademarked words in AdWords: European courts give okay</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 17:10:07 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Trademarks]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=720</guid>
		<description><![CDATA[Google has won a court case in Europe that upholds the right of advertisers to show ads when someone searches on trademarked terms. This case does not address trademarked terms in ad language. This is a big win for advertisers and, as we&#8217;ve said before, is consistent with fair use and the rules that apply [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CTR explained</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/ctr-explained/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/ctr-explained/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:13:09 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Clickriver]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Overture]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Bidding Strategy]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=715</guid>
		<description><![CDATA[A long time ago, we wrote briefly about how higher Click-Through-Rate (CTR) values aren&#8217;t always desirable, and our clients often ask how to best interpret the significance of CTR. CTR is literally defined as the percentage of people who viewed an ad that clicked on it.  For example, if an ad is shown 100 times [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google ads click-to-call to mobile AdWords ads</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/google-ads-click-to-call-to-mobile-adwords-ads/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/google-ads-click-to-call-to-mobile-adwords-ads/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 04:22:38 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Mobile Search]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=708</guid>
		<description><![CDATA[Google recently announced that AdWords advertisers could enable click-to-call phone numbers for AdWords ads that are rendered on mobile devices with full browsers. This includes, most notably, iPhones. As shown above, the phone number is displayed in the ad. When the user clicks on the phone number, their phone automatically dials it. This service is [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SEM bidding and traffic increase nonlinearity</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/sem-bidding-and-traffic-increase-nonlinearity/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/sem-bidding-and-traffic-increase-nonlinearity/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 22:23:54 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Clickriver]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Overture]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[Bidding Strategy]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=661</guid>
		<description><![CDATA[Even PPC campaigns that have an Impression Share (IS) of nearly 100% can get more traffic by increasing bids. What happens when you do so? Will doubling bids result in twice the traffic? No, and here&#8217;s why. If you increase your bids, your ads will show up higher and will get both more impressions and [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/sem-bidding-and-traffic-increase-nonlinearity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First look at AdWords Ad Sitelinks</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/adwords-site-links/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/adwords-site-links/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 18:32:39 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=638</guid>
		<description><![CDATA[We have been granted access to the Ad Sitelinks beta in Google AdWords for one of our clients. This new feature, which was announced on the Inside AdWords blog two days ago, provides advertisers in the top spot with the ability to show additional keyword links in their ads as shown in the example below. [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/adwords-site-links/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why and how to tag links</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/why-and-how-to-tag-links/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/why-and-how-to-tag-links/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:15:42 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=605</guid>
		<description><![CDATA[When you create online advertising of any kind, it is possible to &#8220;tag&#8221; the ads in a way that website analytics software like Google Analytics and WebTrends can provide additional information about these traffic sources. For example, tagging can make it possible to tell exactly which ad among several provides the most online purchases or [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/why-and-how-to-tag-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 AdWords setup tips</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/10-adwords-setup-tips/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/10-adwords-setup-tips/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 23:04:57 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=603</guid>
		<description><![CDATA[Here is a quick checklist of commonly missed tasks that should be undertaken when setting up an AdWords account and new AdWords campaigns. Determine if you&#8217;ll use pre-pay or post-pay. We only recommend pre-pay for those cases where you need precise control over the total budget consumed over the life of a campaign. Note that [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/10-adwords-setup-tips/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>DoubleClick Ad Exchange expands Google&#8217;s content network</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/doubleclick-ad-exchange-expands-googles-content-network/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/doubleclick-ad-exchange-expands-googles-content-network/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 21:53:09 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=594</guid>
		<description><![CDATA[Google has just announced DoubleClick Ad Exchange and provided more details for advertisers in the AdWords Blog. For advertisers, this means more sites will be available through the content network, many of them large, marquee brands that were previously difficult to reach for many small advertisers. Ad space purchased through the DoubleClick Ad Exchange will [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/doubleclick-ad-exchange-expands-googles-content-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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