Internet Marketing Blog

This post is just a quick tip on getting access to complete AdWords documention. Ordinarily their support system pages display a subset of available topics, and you have to rely upon their search to serve up the right information. However, you can get a complete dump of AdWords documentation here. Note that this trick works [...]

Rumor has it that Microsoft has bought DeepMetrix, a web analytics firm that competes with ClickTracks, WebTrends, etc. No press release at the moment that I’m writing this, but this post in Threadwatch suggests that it will be rolled into MSN adCenter.

Coremetrics has just announced the acquisition of IBM’s SurfAid Analytics business. SurfAid is an on-demand hosted analytics service geared for large websites. Coremetrics is vague about how it will integrate SurfAid into its existing product offerings. The SurfAid product is intended for large organizations with significant traffic volume and large analytics budgets. Under IBM, it [...]

The Marketing Experiments Blog recently posted the results of a click fraud study. The study itself is interesting but somewhat inconclusive due to its short duration and limited scope. However, they make some excellent suggestions for preventing or at least reducing click fraud, some of which include: Watch for significant variations in ad campaign performance. [...]

A new Google-sponsored comScore study found that searchers still make most search-related purchases offline. The study also shows that the minority of online purchases occur in the initial Internet session; the majority occur in subsequent sessions. Consumer Vs. Business The new study looked at conversion rates for various consumer categories over the 2005 shopping season. [...]

There are various techniques for determining the source of leads. Although it may seem like the easiest method, asking the customer is one of the worst. Some people will know how they first heard of your company, product, or service. Others won’t remember at all. Most will provide incomplete or incorrect information. The most common [...]