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	<title>Internet Marketing Blog &#187; Conversions</title>
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	<link>http://www.web1marketing.com/blog</link>
	<description>News and Views on SEO, SEM, and Web Design</description>
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		<title>CTR explained</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/ctr-explained/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/ctr-explained/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:13:09 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Clickriver]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Overture]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Bidding Strategy]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=715</guid>
		<description><![CDATA[A long time ago, we wrote briefly about how higher Click-Through-Rate (CTR) values aren&#8217;t always desirable, and our clients often ask how to best interpret the significance of CTR. CTR is literally defined as the percentage of people who viewed an ad that clicked on it.  For example, if an ad is shown 100 times [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Length of sales cycle, your web site, and web analytics</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/increasing-sales-for-long-sales-cycle-products/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/increasing-sales-for-long-sales-cycle-products/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 03:39:37 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=701</guid>
		<description><![CDATA[The Google Retail Advertising Blog recently posted sales cycle statistics for a variety of consumer products. At the low end, shoppers took an average of 7 days to purchase pet supplies, while they took 16 days for electronics. The data did not include purchases larger than home appliances like cars or homes which presumably take [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improving web form conversion rates</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/improving-web-form-conversion-rates/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/improving-web-form-conversion-rates/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:03:32 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=612</guid>
		<description><![CDATA[You can drive all the traffic in the world to your website, but it&#8217;s a waste the visitors don&#8217;t convert. Form design is very often a significant contributor to poor conversion rates. While Key Principles and Specific Recommendations that follow are generally written for forms that solicit contact information from potential customers, they can also [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why and how to tag links</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/why-and-how-to-tag-links/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/why-and-how-to-tag-links/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:15:42 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=605</guid>
		<description><![CDATA[When you create online advertising of any kind, it is possible to &#8220;tag&#8221; the ads in a way that website analytics software like Google Analytics and WebTrends can provide additional information about these traffic sources. For example, tagging can make it possible to tell exactly which ad among several provides the most online purchases or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC conversion rates: why they matter</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/ppc-conversion-rates-why-they-matter/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/ppc-conversion-rates-why-they-matter/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:41:10 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=569</guid>
		<description><![CDATA[Over the years we have managed a lot of pay-per-click campaigns for a variety of clients. Some of them have a thorough understanding of conversions, while there are still a lot that don&#8217;t. It is still surprising to find companies that only measure the success or failure of their AdWords campaigns (or less often Yahoo! [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics can track Flash</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/google-analytics-can-track-flash/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/google-analytics-can-track-flash/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 04:39:33 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=399</guid>
		<description><![CDATA[Google Analytics now can track activity in Flash. This means that Flash sites and components can be built in such a way as to provide visibility into user behavior. The Google Analytics Tracking for Adobe Flash component must be incorporated into your Flash content, thus you will need to make changes to your files, not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measure your failures</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/measure-your-failures/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/measure-your-failures/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 22:51:12 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=395</guid>
		<description><![CDATA[&#8220;We know we&#8217;re doing well because our web statistics tell us that we&#8217;re getting a lot of traffic from searches on beige widgets.&#8221; What&#8217;s wrong with this statement? The speaker is focusing on their successes. This is a good strategy for ego reinforcement, but it&#8217;s a terrible way to find business opportunities. The biggest potential [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/measure-your-failures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Custom Reports in Google Analytics</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/custom-reports-in-google-analytics/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/custom-reports-in-google-analytics/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 22:29:06 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=384</guid>
		<description><![CDATA[We recently wrote about Google Analytics&#8217; advanced segments functionality. They are also working on Custom Reports features that allow you to quickly build your own tools for analyzing your profiles. The Custom Reports section allows you to use almost any parameter available in Google Analytics. Reports consist of data table and associated charts. The charts [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/custom-reports-in-google-analytics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to lose friends and influence people</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/how-to-lose-friends-and-influence-people/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/how-to-lose-friends-and-influence-people/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 21:36:24 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Conversions]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=380</guid>
		<description><![CDATA[Bad behavior sometimes gets caught, and sometimes it sends messages, mixed ones. SEOmoz recently wrote about a court case in which NetQuote successfully sued MostChoice for submitting false insurance quote requests. Their behavior was so blatant (hiring someone to submit requests for 20-25 hours each week) that the jury doubled the punitive damages requested by [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/how-to-lose-friends-and-influence-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advanced Segmentation adds tremendous power to Google Analytics</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/advanced-segmentation-add-tremendous-power-to-google-analytics/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/advanced-segmentation-add-tremendous-power-to-google-analytics/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 20:38:44 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/index.php/archives/advanced-segmentation-add-tremendous-power-to-google-analytics/</guid>
		<description><![CDATA[Google Analytics&#8217; new Advanced Segmentation features add a tremendous level of power and flexibility, opening up new ways to analyze website traffic. Now you can define your own group of visitors and see where they went, what they did, and what they bought. Advanced Segmentation enables you to define &#8220;buckets&#8221; that your visitors fall into. [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/advanced-segmentation-add-tremendous-power-to-google-analytics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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