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	<title>Internet Marketing Blog &#187; AdWords</title>
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	<link>http://www.web1marketing.com/blog</link>
	<description>News and Views on SEO, SEM, and Web Design</description>
	<lastBuildDate>Fri, 08 Jul 2011 21:28:17 +0000</lastBuildDate>
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		<title>Interpreting AdWords statistics</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/interpreting-adwords-statistics/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/interpreting-adwords-statistics/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 21:28:17 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=852</guid>
		<description><![CDATA[I&#8217;ve blogged before about how to interpret CTR and what conditions are necessary for a valid comparison of two ads. In one recent case we created two identical ads that went to different landing pages so that we could test the effectiveness of each landing page. The assumption is that each ad &#8212; being identical &#8212; [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Register now for Googles +1 recommendation engine</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/register-now-for-googles-1-recommendation-engine/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/register-now-for-googles-1-recommendation-engine/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 23:37:30 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=843</guid>
		<description><![CDATA[Google is working on a mechanism for collecting and sharing users impressions of search results. The system is called +1. It allows users to give a virtual &#8220;thumbs-up&#8221; on sites that they like by clicking on a small symbol next to their listing in search results. This applies to both ads and natural results. The [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/register-now-for-googles-1-recommendation-engine/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Competitive SEO and AdWords advertising just got harder</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/competitive-seo-and-adwords-advertising-just-got-harder/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/competitive-seo-and-adwords-advertising-just-got-harder/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 17:24:36 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=821</guid>
		<description><![CDATA[With a recent announcement that some searches will result in up to 4 links to a single domain, Google has made it harder to gain traffic through competitive search engine marketing techniques. If Google determines that a domain is particularly authoritative for a search, as many as the top four search results could be for [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/competitive-seo-and-adwords-advertising-just-got-harder/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Google Instant affects advertisers</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/how-google-instant-affects-advertisers/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/how-google-instant-affects-advertisers/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 18:00:02 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=803</guid>
		<description><![CDATA[Google announced today the rollout of Google Instant. Now search results are shown as you type instead of waiting for you to submit a full query. This forces us to rethink the concept of an impression and suggests some new directions in ad targeting. Google Instant changes both natural results and ads as what you [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Beware adsenseformobileapps.com clicks in AdWords</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/beware-adsenseformobileapps-com-clicks-in-adwords/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/beware-adsenseformobileapps-com-clicks-in-adwords/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:11:53 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Display Ad Network]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=748</guid>
		<description><![CDATA[A sudden increase in spending in a client&#8217;s Google Display Network prompted some head scratching. Our clicks jumped, but our conversions didn&#8217;t budge. After some sleuthing, we isolated the source of the new clicks to be a single domain, adsenseformobileapps.com. This domain isn&#8217;t real; its a designation for ads embedded within mobile apps for iPhone [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords introducing &#8220;Remarketing&#8221;</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/google-adwords-introducing-remarketing/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/google-adwords-introducing-remarketing/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 19:11:41 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=725</guid>
		<description><![CDATA[Today we welcome a guest post from Thomas Holtz. Google has just rolled out a new AdWords feature called Remarketing. It is a modification of the AdSense model which so far couldn&#8217;t even get close to the traffic quality of the search engine. But now, that might change somewhat. Remarketing provides a second chance for [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/google-adwords-introducing-remarketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Targeting trademarked words in AdWords: European courts give okay</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 17:10:07 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Trademarks]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=720</guid>
		<description><![CDATA[Google has won a court case in Europe that upholds the right of advertisers to show ads when someone searches on trademarked terms. This case does not address trademarked terms in ad language. This is a big win for advertisers and, as we&#8217;ve said before, is consistent with fair use and the rules that apply [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CTR explained</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/ctr-explained/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/ctr-explained/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:13:09 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Clickriver]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Overture]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Bidding Strategy]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=715</guid>
		<description><![CDATA[A long time ago, we wrote briefly about how higher Click-Through-Rate (CTR) values aren&#8217;t always desirable, and our clients often ask how to best interpret the significance of CTR. CTR is literally defined as the percentage of people who viewed an ad that clicked on it.  For example, if an ad is shown 100 times [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/ctr-explained/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google ads click-to-call to mobile AdWords ads</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/google-ads-click-to-call-to-mobile-adwords-ads/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/google-ads-click-to-call-to-mobile-adwords-ads/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 04:22:38 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Mobile Search]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=708</guid>
		<description><![CDATA[Google recently announced that AdWords advertisers could enable click-to-call phone numbers for AdWords ads that are rendered on mobile devices with full browsers. This includes, most notably, iPhones. As shown above, the phone number is displayed in the ad. When the user clicks on the phone number, their phone automatically dials it. This service is [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/google-ads-click-to-call-to-mobile-adwords-ads/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SEM bidding and traffic increase nonlinearity</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/sem-bidding-and-traffic-increase-nonlinearity/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/sem-bidding-and-traffic-increase-nonlinearity/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 22:23:54 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Clickriver]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Overture]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[Bidding Strategy]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=661</guid>
		<description><![CDATA[Even PPC campaigns that have an Impression Share (IS) of nearly 100% can get more traffic by increasing bids. What happens when you do so? Will doubling bids result in twice the traffic? No, and here&#8217;s why. If you increase your bids, your ads will show up higher and will get both more impressions and [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/sem-bidding-and-traffic-increase-nonlinearity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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