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	<title>Internet Marketing Blog &#187; Keywords</title>
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	<link>http://www.web1marketing.com/blog</link>
	<description>News and Views on SEO, SEM, and Web Design</description>
	<lastBuildDate>Fri, 08 Jul 2011 21:28:17 +0000</lastBuildDate>
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		<title>Interpreting AdWords statistics</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/interpreting-adwords-statistics/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/interpreting-adwords-statistics/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 21:28:17 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=852</guid>
		<description><![CDATA[I&#8217;ve blogged before about how to interpret CTR and what conditions are necessary for a valid comparison of two ads. In one recent case we created two identical ads that went to different landing pages so that we could test the effectiveness of each landing page. The assumption is that each ad &#8212; being identical &#8212; [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Yahoo search trends</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/yahoo-search-trends/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/yahoo-search-trends/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 21:41:05 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=824</guid>
		<description><![CDATA[Yahoo! Clues is a new tool that offers insight into search trends. Think of it as a version of Google Trends that only provides a month&#8217;s worth of data. It does try to provide additional demographic information such as gender and income breakdown, but this data almost certainly only applies to the very small portion [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEO vs. SMO &#8211; hold your horses</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/seo-vs-smo-hold-your-horses/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/seo-vs-smo-hold-your-horses/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 20:20:57 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=816</guid>
		<description><![CDATA[A friend recently pointed me toward an article that says &#8220;SEO is Dead&#8221; because of the rise of Social Media Optimization, or SMO. The article is wrong, and here&#8217;s why: First, search traffic is still growing. People still use search to find products and services, background information, reviews, and competitive pricing. People may get ideas [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/seo-vs-smo-hold-your-horses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Google Instant affects advertisers</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/how-google-instant-affects-advertisers/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/how-google-instant-affects-advertisers/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 18:00:02 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=803</guid>
		<description><![CDATA[Google announced today the rollout of Google Instant. Now search results are shown as you type instead of waiting for you to submit a full query. This forces us to rethink the concept of an impression and suggests some new directions in ad targeting. Google Instant changes both natural results and ads as what you [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google makes local SEO more important than ever</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/google-make-local-seo-more-important-than-ever/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/google-make-local-seo-more-important-than-ever/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 18:03:42 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[On-Page Factors]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=703</guid>
		<description><![CDATA[Now that Google is allowing searchers to specify the location of search results, it is more important than ever to ensure search engines know where your click-and-mortar business is located. We recently wrote about local SEO (part 1, part 2), and now would be a good time to take basic steps to improve the likelihood [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/google-make-local-seo-more-important-than-ever/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Customers are right, you&#8217;re wrong</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/customers-are-right-youre-wrong/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/customers-are-right-youre-wrong/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 20:34:48 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Keywords]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=691</guid>
		<description><![CDATA[You know your products and services inside and out. This knowledge can be a critical challenge when communicating with customers. They may not be experts, or they have a perspective and terminology that&#8217;s different from yours. The good folks over at SPOS recently wrote about this and gave an excellent example: Customer language is often [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google synonyms and natural language processing</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/google-synonyms-and-natural-language-processing/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/google-synonyms-and-natural-language-processing/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 17:41:47 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[On-Page Factors]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=687</guid>
		<description><![CDATA[Google just blogged about synonyms as they related to searcher intent. They provide several examples of how a concept as simple as a synonym complicate natural language processing. This also brings up some important recommendations for site owners with respect to SEO. Prospective customers type in all kinds of variations on your most obvious keywords [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/google-synonyms-and-natural-language-processing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First look at AdWords Ad Sitelinks</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/adwords-site-links/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/adwords-site-links/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 18:32:39 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=638</guid>
		<description><![CDATA[We have been granted access to the Ad Sitelinks beta in Google AdWords for one of our clients. This new feature, which was announced on the Inside AdWords blog two days ago, provides advertisers in the top spot with the ability to show additional keyword links in their ads as shown in the example below. [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/adwords-site-links/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>See what users search on in AdWords</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/see-what-users-search-on-in-adwords/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/see-what-users-search-on-in-adwords/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 23:05:38 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=554</guid>
		<description><![CDATA[AdWords has added the ability to see what keywords are triggering ad impressions without running a Search Query Report. Simply open up an ad group to view the keywords, and a button will appear above the keyword list that says &#8220;See search terms&#8230;.&#8221; Clicking on it will present you with two options where you can [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/see-what-users-search-on-in-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keywords as markets for SEO and PPC</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/keywords-as-markets-for-seo-and-ppc/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/keywords-as-markets-for-seo-and-ppc/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 23:39:36 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=436</guid>
		<description><![CDATA[This post was prompted by many discussions with clients in which we attempt to summarize SEO and PPC performance in practical, easily digestible forms. There is frequently a tendency for clients to oversimplify evaluations to &#8220;it works&#8221; or &#8220;it doesn&#8217;t&#8221; based upon summary data. For SEO, we try to summarize performance in terms of increases [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/keywords-as-markets-for-seo-and-ppc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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