<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Internet Marketing Blog &#187; Pay Per Click</title>
	<atom:link href="http://www.web1marketing.com/blog/index.php/archives/tag/pay-per-click/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.web1marketing.com/blog</link>
	<description>News and Views on SEO, SEM, and Web Design</description>
	<lastBuildDate>Fri, 08 Jul 2011 21:28:17 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Interpreting AdWords statistics</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/interpreting-adwords-statistics/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/interpreting-adwords-statistics/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 21:28:17 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=852</guid>
		<description><![CDATA[I&#8217;ve blogged before about how to interpret CTR and what conditions are necessary for a valid comparison of two ads. In one recent case we created two identical ads that went to different landing pages so that we could test the effectiveness of each landing page. The assumption is that each ad &#8212; being identical &#8212; [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/interpreting-adwords-statistics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>adCenter trademarks no longer protected on keywords</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/adcenter-trademarks-no-longer-protected-on-keywords/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/adcenter-trademarks-no-longer-protected-on-keywords/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 18:25:11 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Trademarks]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=840</guid>
		<description><![CDATA[Microsoft has announced that as of March 3, 2011 they will no longer review keywords for trademarks. This comes almost a year to the day after we explained why limiting keyword usage is unfair to advertisers and inconsistent with most other interpretations of trademark protection. It also makes trademark usage roughly consistent between Bing, Yahoo, [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/adcenter-trademarks-no-longer-protected-on-keywords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Competitive SEO and AdWords advertising just got harder</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/competitive-seo-and-adwords-advertising-just-got-harder/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/competitive-seo-and-adwords-advertising-just-got-harder/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 17:24:36 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=821</guid>
		<description><![CDATA[With a recent announcement that some searches will result in up to 4 links to a single domain, Google has made it harder to gain traffic through competitive search engine marketing techniques. If Google determines that a domain is particularly authoritative for a search, as many as the top four search results could be for [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/competitive-seo-and-adwords-advertising-just-got-harder/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Google Instant affects advertisers</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/how-google-instant-affects-advertisers/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/how-google-instant-affects-advertisers/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 18:00:02 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=803</guid>
		<description><![CDATA[Google announced today the rollout of Google Instant. Now search results are shown as you type instead of waiting for you to submit a full query. This forces us to rethink the concept of an impression and suggests some new directions in ad targeting. Google Instant changes both natural results and ads as what you [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/how-google-instant-affects-advertisers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Microsoft adCenter extends negative keyword support</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/microsoft-adcenter-extends-negative-keyword-support/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/microsoft-adcenter-extends-negative-keyword-support/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 20:18:24 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Negative Keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=799</guid>
		<description><![CDATA[Microsoft adCenter has announced additional capacity for negative keywords. The new limits allow &#8220;1000&#8242;s&#8221; of keywords at the campaign and ad group levels, and the character limit at the keyword level increased as well. Negative keywords are critical for managing costs and achieving optimal ROI, and the extended capabilities offer more control. Now we just wish [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/microsoft-adcenter-extends-negative-keyword-support/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beware adsenseformobileapps.com clicks in AdWords</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/beware-adsenseformobileapps-com-clicks-in-adwords/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/beware-adsenseformobileapps-com-clicks-in-adwords/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:11:53 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Display Ad Network]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=748</guid>
		<description><![CDATA[A sudden increase in spending in a client&#8217;s Google Display Network prompted some head scratching. Our clicks jumped, but our conversions didn&#8217;t budge. After some sleuthing, we isolated the source of the new clicks to be a single domain, adsenseformobileapps.com. This domain isn&#8217;t real; its a designation for ads embedded within mobile apps for iPhone [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/beware-adsenseformobileapps-com-clicks-in-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple mobile advertising platform: iAd</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/apple-mobile-advertising-platform-iad/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/apple-mobile-advertising-platform-iad/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 21:22:03 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Mobile Search]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=729</guid>
		<description><![CDATA[Apple announced that iPhone OS 4 will include iAd, a mobile advertising program tightly integrated with the OS. Very little information is available at this time. To quote Apple: Apple&#8217;s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. When users click on mobile ads they are almost [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/apple-mobile-advertising-platform-iad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords introducing &#8220;Remarketing&#8221;</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/google-adwords-introducing-remarketing/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/google-adwords-introducing-remarketing/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 19:11:41 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Guest Articles]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=725</guid>
		<description><![CDATA[Today we welcome a guest post from Thomas Holtz. Google has just rolled out a new AdWords feature called Remarketing. It is a modification of the AdSense model which so far couldn&#8217;t even get close to the traffic quality of the search engine. But now, that might change somewhat. Remarketing provides a second chance for [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/google-adwords-introducing-remarketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Goodbye Yahoo Publisher Network</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/goodbye-yahoo-publisher-network/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/goodbye-yahoo-publisher-network/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 02:15:12 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[MSN adCenter]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Yahoo Sponsored Search]]></category>
		<category><![CDATA[adCenter]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=723</guid>
		<description><![CDATA[According to TechCrunch, the Yahoo Publisher Network is being shut down. Participants are being directed to Chitika as an alternative. Yahoo Publisher Network can be thought of as Yahoo&#8217;s version of Google AdSense, a program that allows website owners to easily display and gain revenue from ads. This change primarily affects publishers of ads, not [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/goodbye-yahoo-publisher-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Targeting trademarked words in AdWords: European courts give okay</title>
		<link>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/</link>
		<comments>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 17:10:07 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Search Engine Advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Trademarks]]></category>

		<guid isPermaLink="false">http://www.web1marketing.com/blog/?p=720</guid>
		<description><![CDATA[Google has won a court case in Europe that upholds the right of advertisers to show ads when someone searches on trademarked terms. This case does not address trademarked terms in ad language. This is a big win for advertisers and, as we&#8217;ve said before, is consistent with fair use and the rules that apply [...]]]></description>
		<wfw:commentRss>http://www.web1marketing.com/blog/index.php/archives/targeting-trademarked-words-in-adwords-european-courts-give-okay/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

