Internet Marketing Blog

Google recently released their 2007 edition of Zeitgeist, an assessment of popular search terms and trends for the year. While this has little actual utility for most organizations, it is entertaining.
Among our observations of their observations:

Searches spiked for several notable events, including Anne Nicole Smith’s death, the Virginia Tech shooting, nude photos of Vaness Hudgens […]

I spoke yesterday with Phil, the owner of an established web design and hosting firm. He told me bluntly “I don’t pay much attention to this SEO stuff.” Chuckling dismissively, he went on to recount stories of two clients he works with — mid-size firms — who have forked over thousands of dollars to SEO […]

A friend of mine recently told me about his experience with renaming pages on a site, how the traffic fell off from a drop in rankings, and how he recovered the traffic quickly using an XML sitemap.
Scott has been running AdSense ads on his site for some time. He decided to restructure the navigation to […]

I just had the pleasure of attending a presentation by usability luminary Steve Krug in which he identified what he thinks are the two key rules of web design for usability:

Show where you are within the site
Provide good, prominent titles

You were probably expecting something more earth shattering? So was I, but as he dove into […]

If you have a large online catalog, you’re way ahead of many other sites that seek to implement effective on-site SEO techniques. Why? Because search engines love content, and your catalog probably contains a lot of it.
Here are some tips for search engine optimizing e-commerce websites:

Put your entire catalog online — All that keyword-rich content […]

It’s Blog Action Day, a time for many of us to contribute to a far-reaching environmental discussion. For our part, we’d like to share two techniques for reducing our impact and “cultivating” a greener workplace.
We have the benefit of being a small, distributed company that works (in large part) virtually. Our team’s commutes are almost […]

According to recent research conducted by Nielsen, people’s trust of online advertising is significantly below that of more “traditional” media.
“And even though new media technologies are playing a role in ‘globalizing’ society, many purchasing decisions are still based on firmly held national and cultural attitudes.”
Search engine ads rank just below ads before movies and quite […]

Yahoo! is rolling out dynamic URL rewriting configuration to webmasters. What this means is that you can tell the search engine what dynamic URL parameters to ignore, such as sessions variables or tracking parameters that are useful for you but might appear to search engines as though there are many copies of a page at […]

We introduced BlogRush in a previous post, and now they have disclosed the source of some intermittent availability problems. In addition to hardware failures at their ISP, they have run into problems of abuse.  I suspect (hope?) they had some ideas about how their system could be manipulated early on; even if they didn’t they […]

We’re trying out BlogRush to see if it generates more traffic and links to this blog. (Note that this is a referral link.)
BlogRush is an interesting little tool that shows headlines from “related” blog posts alongside your own blog. All you need to do is sign up for an account and insert a little snippet […]