term: Cost Per Revenue
Cost Per Revenue Definition - Internet Marketing Glossary

Definition of Cost Per Revenue

Cost Per Revenue (CPR) refers to the ratio of advertising cost to the associated revenue received. The lower the number the better, with a value of 1 reflecting simple break-even assuming no other costs.

Cost Per Revenue is related to the inverse of ROI, which is far more commonly used. ROI, however, typically uses profit instead of total revenue.

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