AdWords Training

If you want to effectively manage your own AdWords search advertising campaigns, we are here to help. Our AdWords training is designed to meet your specific needs. Whether you are just getting your feet wet or want to learn advanced techniques, we will show you how to get the most out of your AdWords investment.

Beginning AdWords Training

Our beginning AdWords training teaches you how to get your AdWords campaign up and running quickly. It includes all of the following topics:

  • Registration
  • Step-by-step first ad and keywords
  • Adding more ad groups and keywords
  • Negative keywords
  • Understanding the interface
  • Understanding performance statistics
  • Standard reports

We can tailor the training to meet your needs.

Advanced AdWords Training Topics

Our advanced AdWords training is tailored to meet your needs and can cover any combination of the following topics:

  • Keyword research
  • Ad writing and optimization
  • Keyword matching options
  • Campaign optimization
  • Custom reports
  • Tracking codes and computing ROAS
  • Special topics: timing considerations, regional targeting…

This training takes place on your existing campaigns so that you see how the techniques apply directly to your situation.

Contact us to discuss your AdWords training needs.