term: Bounce Rate
Bounce Rate Definition - Internet Marketing Glossary

Definition of Bounce Rate

The bounce rate is defined as the number of visitors who bounce, or leave without visiting another page on the site. Bounce rates are expressed in percent.

Example: A particular PPC campaign delivered 100 visitors to a particular landing page yesterday, of which 75 went to other pages while 25 did not. The bounce rate was thus 25%.

Bounce rates are a common key performance indicator (KPI) for measuring performance of websites, advertising campaigns, and particular landing pages.


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