term: Keyword Advertising
Keyword Advertising Definition - Internet Marketing Glossary

Definition of Keyword Advertising

Keyword advertising refers to a variety of techniques that associate advertisements with particular terms on websites. The most common form is exemplified by Google AdWords and Yahoo! Sponsored Search which display ads alongside search engine results. Most ads are composed entirely of text while some may include graphics.

Keyword advertising complements SEO by enabling site owners to target search engine users beyond the vocabulary upon which they rank well in natural search results.

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