term: Pay-Per-Click
Pay-Per-Click Definition - Internet Marketing Glossary

Definition of Pay-Per-Click

Pay-Per-Click (PPC) refers to a class of internet advertising in which advertisers pay a fee for every visitor that clicks on their ad. PPC is often used to refer to keyword advertising on search engines and other websites.

See also search engine marketing.

----------

Please let us know if you have a term you would like to see added to the Internet Marketing Glossary.

Return to the Internet Marketing Glossary.