term: Keyword Research
Keyword Research Definition - Internet Marketing Glossary

Definition of Keyword Research

Keyword research is the process of determining what keywords are used in search engines by potential customers.

There goals of keyword research include the following:

  • Identify the broadest possible set of keywords used by potential customers.
  • Determine which keywords are most popular and thus represent the primary targets for SEO and keyword advertising.
  • Identify keywords whose search engine ranking is realistically obtainable by SEO.
  • Determine what negative keywords will make keyword advertising most cost effective.
  • Identify customer language that can influence branding and messaging.
  • Develop additional content based upon user terminology.

Keyword research is a vital first step for successful search engine marketing campaigns.


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