term: Click Fraud
Click Fraud Definition - Internet Marketing Glossary

Definition of Click Fraud

Click fraud refers to malicious clicking on pay-per-click (PPC) ads in order to assess charges to the advertisers or search engines.

Click fraud can be used to penalize advertisers by driving up their costs to the point that they curtail advertising spending or otherwise modify their behavior in ways that benefit competitors. However, the most common use of click fraud is thought to be by website owners who host PPC ads and receive a percentage of PPC revenue. By clicking on their own ads or generating clicks through automated means or complicit individuals, they may increase the revenue they receive from advertising.

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