term: link-building
Link-Building Definition - Internet Marketing Glossary

Definition of Link-Building

Link-building is the practice of obtaining links from external web sites to your own to improve both direct referrals (people clicking on the links) and search engine ranking.

Paying for links and reciprocal linking are more effective than simply requesting uncompensated links from other sites.


Please let us know if you have a term you would like to see added to the Internet Marketing Glossary.

Return to the Internet Marketing Glossary.