Archive for the 'Blogging' Category

Content for SEO, periodic table-style

Monday, February 13th, 2012

Andy Crestodina recently wrote a fantastic piece about content, using the periodic table as a model for the various content-types. Aside from its appeal to my inner geek, it does a great job of listing the various types and describing how they can relate to each other in ways that maximize SEO and referral benefits.

Social media conversations and making friends

Thursday, March 4th, 2010

Mitch Joel has written another great post, this one about community building in social media. In particular, he points out how the “build and it and they will come” strategy usually doesn’t work. Social media is often portrayed simplistically as a monolithic source for new business, much like a new advertising venue. Instead, it should […]

Risks of social media: business is not personal

Friday, July 10th, 2009

Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are […]