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Social media conversations and making friends

Mitch Joel has written another great post, this one about community building in social media. In particular, he points out how the “build and it and they will come” strategy usually doesn’t work. Social media is often portrayed simplistically as a monolithic source for new business, much like a new advertising venue. Instead, it should […]

Risks of social media: business is not personal

Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are […]

Misguided FTC blogging guidelines

Karen Anderson recently blogged about the FTC’s plans to draft new rules that allow them to go after bloggers for false claims and conflicts of interest. These plans have been in the works for months, but widespread awareness and concern seems to have only blossomed in the last few weeks, leaving little time for action […]

SMX Advanced: the more things change…

I’m glad to have attended SMX Advanced here in Seattle over the last couple of days. What did I learn? Mainly that the old cliche still applies: The more things change, the more things stay the same. As noted in my last post, SEO is still a collection of best practices, most of which have […]

SMX Advanced: Social media and Twitter

I have spent the morning in two social media sessions. The number of platforms for sharing information is still pretty concentrated: Twitter, Facebook, Digg, StumbleUpon, delicious, and Reddit. Note how similar this list would have looked one year ago, which is forever in this segment of online marketing. What has changed dramatically is the number […]

How TinyURL works and impact on SEO

Websites like TinyURL allow you to shorten long URL’s into short ones. For instance, you might be reading a post on our blog that has a long URL, such as http://www.web1marketing.com/blog/index.php/archives/international-seo-subdomains-or-folders/. This can cause problems in email and will take up all of your message room in text messages or Twitter. TinyURL converts this into […]

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