Search Engine Market Share
Search Engine Watch recently published some interesting search engine market share numbers from comScore Media Metrix’ qSearch service. The pie chart shows market share be search network, meaning that it combines properties owned by the listed vendors so that “Yahoo.com” includes various web properties like Yahoo Sports (to use the article’s own example).
Clearly Google is the 10,000 lb. gorilla, especially if you add in AOL’s powered-by-Google share. More interesting than the snapshot is the later chart of market share over time which should discourage everyone but Google.
These results should be taken with a grain of salt for quantitative assessments, but qualitatively they are quite useful. In particular, which engine should you advertise on first (all other things being equal)? Google.
