Archive for the 'Web Development' Category

Strings to Regex Made Easy

Friday, December 6th, 2013

I’ve been using some tools that require strings to be provided in regex, and I got tired of the error-prone manual method. Behold a really basic tool for saving some time: the String to Regex Converter.

Design for modern & mobile browsers

Tuesday, May 1st, 2012

There was–quite recently–a time when we seemed to have reached a pleasant stasis: everyone had finally thrown off the limitations of the 640×480 screen, even the 800×600, and we had tons of real estate to execute beautiful, elaborate designs. However, the explosive growth of mobile browsing, as well as the continued expansion of form factors, […]

Design & call-to-action

Monday, February 13th, 2012

We aren’t designers, but we sure like good design. Not just pretty design. We like design that helps our clients sell more stuff, join their organization, download materials, subscribe to newsletters…, to respond to their call-to-action. Whereas our focus with search marketing is to increase the size of the sales funnel’s opening, user experience design […]

Submitting sitemaps to Bing

Tuesday, August 17th, 2010

Submitting a sitemap to Bing is trivially easy. Simply go to http://www.bing.com/webmaster/ping.aspx?sitemap=www.YourWebAddress.com/sitemap.xml, replacing “www.YourWebAddress.com/sitemap.xml” with your website’s sitemap URL. Unfortunately this method provides no feedback about the success of processing your sitemap or if errors were encountered. The more advanced method is to utilize Bing Webmaster Tools. Adding your site enables you to see information […]

More reasons to avoid Flash

Thursday, April 29th, 2010

Over the years we’ve lamented the online popularity and over-reliance on Flash because of concerns relating to usability, navigability, indexability, measurability, portability, and so on. Now Steve Jobs has provided a litany of additional reasons that Flash is not supported by Apple products including the iPad, iPod, and iPhone. While some of our concerns make […]

Length of sales cycle, your web site, and web analytics

Thursday, February 25th, 2010

The Google Retail Advertising Blog recently posted sales cycle statistics for a variety of consumer products. At the low end, shoppers took an average of 7 days to purchase pet supplies, while they took 16 days for electronics. The data did not include purchases larger than home appliances like cars or homes which presumably take […]

Google browser size and visibility tool

Thursday, December 17th, 2009

Google Labs just rolled out a browser size tool to help you see how your website is seen by people with different screen sizes (more literally, browser winder sizes). This tool can tell you if an important elements of you page is showing up “above the fold” or if it remains hidden unless users scroll. […]

Do you need a CMS?

Wednesday, November 18th, 2009

Clients often ask if they need a Content Management System (CMS) to help manage website changes. In theory, these allow organizations to effectively manage their own site changes. This post will delve into the pros and cons of using a CMS. As their name implies, Content Management Systems are software packages that make website maintenance […]

Improving web form conversion rates

Tuesday, October 6th, 2009

You can drive all the traffic in the world to your website, but it’s a waste the visitors don’t convert. Form design is very often a significant contributor to poor conversion rates. While Key Principles and Specific Recommendations that follow are generally written for forms that solicit contact information from potential customers, they can also […]

Adobe + Omniture, why?

Wednesday, September 16th, 2009

Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, […]