Sometimes when you setup a new AdWords search campaign in older accounts, you may find that the Settings tag doesn’t contain some of the usual items like ad scheduling, keyword matching options, or “Ad delivery: Ad rotation, frequency capping.” It’s as if the controls have disappeared. The reason these “advanced settings” are hidden is because […]
Archive for the 'Miscellaneous' Category
I’ve been using some tools that require strings to be provided in regex, and I got tired of the error-prone manual method. Behold a really basic tool for saving some time: the String to Regex Converter.
When Ikea wanted to build awareness of a new store in Malmö, they used Facebook as the basis for a viral giveaway campaign. This video provides the details. Basically they posted photos of “rooms” within the store, and then gave away items within each room to the first person to “tag” that item in the […]
I have recently joined the board of People for Puget Sound, one of the most well-known and respected environmental organizations advancing the cause of protecting and preserving Puget Sound. It is very important to me to contribute personally and professionally, through both action and financial support, to an organization that improves the quality of life in […]
Over the years we’ve lamented the online popularity and over-reliance on Flash because of concerns relating to usability, navigability, indexability, measurability, portability, and so on. Now Steve Jobs has provided a litany of additional reasons that Flash is not supported by Apple products including the iPad, iPod, and iPhone. While some of our concerns make […]
Apple announced that iPhone OS 4 will include iAd, a mobile advertising program tightly integrated with the OS. Very little information is available at this time. To quote Apple: Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. When users click on mobile ads they are almost […]
You know your products and services inside and out. This knowledge can be a critical challenge when communicating with customers. They may not be experts, or they have a perspective and terminology that’s different from yours. The good folks over at SPOS recently wrote about this and gave an excellent example: Customer language is often […]
Web 1 Marketing is pleased to announce that one of our team added one to his team. Late last week, Ian and his wife Jeannine welcomed Kaija to the world. Everyone is doing fine.
Google Labs just rolled out a browser size tool to help you see how your website is seen by people with different screen sizes (more literally, browser winder sizes). This tool can tell you if an important elements of you page is showing up “above the fold” or if it remains hidden unless users scroll. […]
Over the last few months, Google has been rolling out new consumer services and features at an ever increasing rate. One of their latest additions, “Favorite Places on Google“, poses a direct threat to local business directory and review sites like Yelp. Yelp has grown exponentially since its launch in 2004 to become today’s titan […]