Internet Marketing Blog

In a victory for sophisticated clients everywhere, AdWords has announced that they will re-enable the ability to indefinitely opt-out of ad rotation optimization. Several months ago AdWords started to force advertisers’ ads to rotate if they were not edited within 30 days. At that time I (and presumably many others) expressed concern about how this [...]

Google’s remarketing ads are great for advertiser, but they can be annoying for some users. As someone who manages advertising, I’m hyper-aware of what ads are showing. Also my competitive research means that I could be remarketed to constantly for products I have less than zero interest in buying. It turns out that you can [...]

We have recently developed a new tool, our Google Analytics Tag Validator, to help diagnose issues constructing URLs for advertising and tracking. If you’re tagging landing page URLs for AdWords, adCenter, Facebook advertising, and so on, this tool will help make sure that your composite URLs are properly constructed. Among other things, it alerts you if [...]

While it’s obvious that ad position effects cost, does it effect conversion rate? For example, does the top position AdWords ad get a higher percentage of clicks turning into conversions than an ad further down the page? Google has conducted studies and developed numerical models that indicate that if such a relationship exists, it is [...]

I’ve blogged before about how to interpret CTR and what conditions are necessary for a valid comparison of two ads. In one recent case we created two identical ads that went to different landing pages so that we could test the effectiveness of each landing page. The assumption is that each ad — being identical — [...]

Google is working on a mechanism for collecting and sharing users impressions of search results. The system is called +1. It allows users to give a virtual “thumbs-up” on sites that they like by clicking on a small symbol next to their listing in search results. This applies to both ads and natural results. The [...]

Microsoft has announced that as of March 3, 2011 they will no longer review keywords for trademarks. This comes almost a year to the day after we explained why limiting keyword usage is unfair to advertisers and inconsistent with most other interpretations of trademark protection. It also makes trademark usage roughly consistent between Bing, Yahoo, [...]

Yahoo! Clues is a new tool that offers insight into search trends. Think of it as a version of Google Trends that only provides a month’s worth of data. It does try to provide additional demographic information such as gender and income breakdown, but this data almost certainly only applies to the very small portion [...]

With a recent announcement that some searches will result in up to 4 links to a single domain, Google has made it harder to gain traffic through competitive search engine marketing techniques. If Google determines that a domain is particularly authoritative for a search, as many as the top four search results could be for [...]

Google announced today the rollout of Google Instant. Now search results are shown as you type instead of waiting for you to submit a full query. This forces us to rethink the concept of an impression and suggests some new directions in ad targeting. Google Instant changes both natural results and ads as what you [...]