Archive for the 'SEO' Category

Design & call-to-action

Monday, February 13th, 2012

We aren’t designers, but we sure like good design. Not just pretty design. We like design that helps our clients sell more stuff, join their organization, download materials, subscribe to newsletters…, to respond to their call-to-action. Whereas our focus with search marketing is to increase the size of the sales funnel’s opening, user experience design […]

Content for SEO, periodic table-style

Monday, February 13th, 2012

Andy Crestodina recently wrote a fantastic piece about content, using the periodic table as a model for the various content-types. Aside from its appeal to my inner geek, it does a great job of listing the various types and describing how they can relate to each other in ways that maximize SEO and referral benefits.

Basic SEO advice for non-profits applies to everyone

Wednesday, December 22nd, 2010

Google just gave some free, basic SEO advice for non-profits that actually applies to every website. As we’ve been saying in various posts for years: Use good page titles. Write good page descriptions. Properly apply heading styles. Use ALT text for images. We’re here to help. Contact us if you have questions about these suggestions […]

Yahoo search trends

Friday, November 19th, 2010

Yahoo! Clues is a new tool that offers insight into search trends. Think of it as a version of Google Trends that only provides a month’s worth of data. It does try to provide additional demographic information such as gender and income breakdown, but this data almost certainly only applies to the very small portion […]

SEO vs. SMO – hold your horses

Thursday, October 28th, 2010

A friend recently pointed me toward an article that says “SEO is Dead” because of the rise of Social Media Optimization, or SMO. The article is wrong, and here’s why: First, search traffic is still growing. People still use search to find products and services, background information, reviews, and competitive pricing. People may get ideas […]

SEO for local search: recovery vs. discovery

Tuesday, October 19th, 2010

When optimizing for local searches, it’s important to recognize the difference between two distinct user segments. Bruce Clay defines these as “recovery” and “discovery.” When someone knows your business but needs contact or location information, they will be searching on brands and company names. E.g. “Bob’s Widgets Seattle” ┬áThe discovery group will search on unbranded […]

Bing powering Yahoo search natural results

Wednesday, August 18th, 2010

This week Microsoft sent emails to US advertisers stating that Bing is beginning to power Yahoo natural search results: This week, Bing will begin powering organic search results on Yahoo! Search for the English language in the United States and Canada. This only affects natural search, not paid results at this time. Microsoft is still […]

Submitting sitemaps to Bing

Tuesday, August 17th, 2010

Submitting a sitemap to Bing is trivially easy. Simply go to http://www.bing.com/webmaster/ping.aspx?sitemap=www.YourWebAddress.com/sitemap.xml, replacing “www.YourWebAddress.com/sitemap.xml” with your website’s sitemap URL. Unfortunately this method provides no feedback about the success of processing your sitemap or if errors were encountered. The more advanced method is to utilize Bing Webmaster Tools. Adding your site enables you to see information […]

Google makes local SEO more important than ever

Friday, February 26th, 2010

Now that Google is allowing searchers to specify the location of search results, it is more important than ever to ensure search engines know where your click-and-mortar business is located. We recently wrote about local SEO (part 1, part 2), and now would be a good time to take basic steps to improve the likelihood […]

Customers are right, you’re wrong

Wednesday, February 17th, 2010

You know your products and services inside and out. This knowledge can be a critical challenge when communicating with customers. They may not be experts, or they have a perspective and terminology that’s different from yours. The good folks over at SPOS recently wrote about this and gave an excellent example: Customer language is often […]