Over the years we’ve lamented the online popularity and over-reliance on Flash because of concerns relating to usability, navigability, indexability, measurability, portability, and so on. Now Steve Jobs has provided a litany of additional reasons that Flash is not supported by Apple products including the iPad, iPod, and iPhone. While some of our concerns make [...]
Google Labs just rolled out a browser size tool to help you see how your website is seen by people with different screen sizes (more literally, browser winder sizes). This tool can tell you if an important elements of you page is showing up “above the fold” or if it remains hidden unless users scroll. [...]
Clients often ask if they need a Content Management System (CMS) to help manage website changes. In theory, these allow organizations to effectively manage their own site changes. This post will delve into the pros and cons of using a CMS. As their name implies, Content Management Systems are software packages that make website maintenance [...]
You can drive all the traffic in the world to your website, but it’s a waste the visitors don’t convert. Form design is very often a significant contributor to poor conversion rates. While Key Principles and Specific Recommendations that follow are generally written for forms that solicit contact information from potential customers, they can also [...]
Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, [...]
Firebug is a great tool for analyzing and debugging HTML, CSS, JavaScript, and more. I love it. But I also hate it. As of Version 1.3.2, it stores information about almost every resource downloaded as you browse the web, regardless of whether or not you have Firebug turned on. For someone like me that averages [...]
We were just revisiting an old client’s site, and we were struck by how narrow the design looks, having been designed to fit on 800 pixel screen widths. (My MacBook Pro’s “squat” 1440×900 screen definitely exaggerates this effect.) It used to be considered a best practice to design websites for 800×600 pixel displays. This width [...]
The golden rule for good web design is simply: Don’t annoy users. They will leave. A lot of big, beautiful, and expensive web sites commit cardinal sins that result in higher bounce rates and lower sales. Most annoying behaviors are easy to avoid. These sins include: Splash pages Sound or music when the page loads [...]
AdWords just announced that they will soon factor in landing page load times into the quality score that helps determine your ad’s position. The reasons for this are, in effect, to reward site owners who provide responsive sites and punish those that make users wait. We have no idea yet how much of an impact [...]
I just had the pleasure of attending a presentation by usability luminary Steve Krug in which he identified what he thinks are the two key rules of web design for usability: Show where you are within the site Provide good, prominent titles You were probably expecting something more earth shattering? So was I, but as [...]
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