Archive for the 'On-Page Factors' Category

Design & call-to-action

Monday, February 13th, 2012

We aren’t designers, but we sure like good design. Not just pretty design. We like design that helps our clients sell more stuff, join their organization, download materials, subscribe to newsletters…, to respond to their call-to-action. Whereas our focus with search marketing is to increase the size of the sales funnel’s opening, user experience design […]

Basic SEO advice for non-profits applies to everyone

Wednesday, December 22nd, 2010

Google just gave some free, basic SEO advice for non-profits that actually applies to every website. As we’ve been saying in various posts for years: Use good page titles. Write good page descriptions. Properly apply heading styles. Use ALT text for images. We’re here to help. Contact us if you have questions about these suggestions […]

Google makes local SEO more important than ever

Friday, February 26th, 2010

Now that Google is allowing searchers to specify the location of search results, it is more important than ever to ensure search engines know where your click-and-mortar business is located. We recently wrote about local SEO (part 1, part 2), and now would be a good time to take basic steps to improve the likelihood […]

Guest Article: Multilingual Marketing and the World Wide Web

Tuesday, December 15th, 2009

Multilingual Marketing and the World Wide Web A beginner’s guide to SEO and Localization Paul Sawers,┬áCommunications Executive, Lingo24 English may still be the dominant language in terms of content on the Web, but the majority of the world’s internet users’ first language isn’t English. And this disparity creates a rather lucrative opportunity for those seeking […]

Quickly uncover related sites for link building & SEO

Thursday, June 25th, 2009

There are scores of free SEO tools on the web, but here is a very quick way to uncover some direct competitors, industry-related sites, and web sites that link to your competition. In Google type: “related:www.somedomain.com”. (Note that there is no space between the “:” and the domain name.) That’s it. Try it with a […]

SMX Advanced: Classic SEO (still) rules

Tuesday, June 2nd, 2009

The first afternoon presentation, “SEO Ranking Factors in 2009,” brought together a large number of SEO luminaries, largely through soon-to-be-released survey results conducted by SEOmoz. Also on the panel were Yahoo!‘s Laura Lippay and the always entertaining Marty Weintraub of aimClear. What is the state of SEO ranking factors for 2009? About the same as […]

International SEO: subdomains or folders?

Tuesday, December 16th, 2008

Recently a prospective client asked how best to handle international versions of their online content. They will have different versions of their copy in different languages. Should they create separate websites? Use subdomains? Or use folders in the main site? The use of separate websites, e.g. www.company.cn vs. www.company.be, has only one SEO advantage over […]

10 free SEO tips

Wednesday, August 13th, 2008

Want to do SEO yourself? Or do you want to save time and money working with SEO consultants like us? Here are some free SEO tips to get your started: Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic […]

Assessing keyword competitiveness: Part II

Friday, February 29th, 2008

In a previous post on keyword competitiveness, we described a long list of factors that help determine how difficult it would be to achieve top search engine ranking on a keyword based upon competing websites. The process of thoroughly examining the situation is usually unrealistically involved, and the effort would not substantially change the tactics […]

E-commerce SEO tips

Wednesday, October 24th, 2007

If you have a large online catalog, you’re way ahead of many other sites that seek to implement effective on-site SEO techniques. Why? Because search engines love content, and your catalog probably contains a lot of it. Here are some tips for search engine optimizing e-commerce websites: Put your entire catalog online — All that […]