Archive for March, 2007

Yahoo Directory takes friendly fire

Wednesday, March 28th, 2007

According to recent posts at the Search Engine Roundtable Forums, Yahoo! has removed category links from search engines results. In doing so, we feel that Yahoo! has significantly devalued the directory and reduced the justification for the Yahoo! Directory Submit fees.
It is our opinion that the primary value of Yahoo! Directory listings has been for […]

Free backlink checker tool

Tuesday, March 6th, 2007

We have just launched our simple and free backlink checker tool. Simply enter the URL of the website that you’d like to check, click Submit, and wait a few seconds for the number of backlinks to be displayed. The tool will show the number of links that Google, Yahoo, and MSN see linking to you.
Give […]

Alexa statistics self-selection skew

Tuesday, March 6th, 2007

Alexa is Amazon’s search engine and web toolbar. The toolbar sends data about its owner’s online behavior back to the Alexa servers which compile the statistics and provide free information — including traffic estimates and popularity rankings — about virtually any remotely popular site on the web.
It is tempting to take statistics, particularly free ones, […]

AdWords click fraud thoughts

Thursday, March 1st, 2007

The bloggers at Inside AdWords recently posted significant information about their invalid click detection efforts. Among the most important points is that the number of “impact” clicks is less than 10% of the total number of clicks, and that this number has remained somewhat constant over time. They also state that fewer than less than […]