Internet Marketing Blog

I just had the pleasure of attending a presentation by usability luminary Steve Krug in which he identified what he thinks are the two key rules of web design for usability:

Show where you are within the site
Provide good, prominent titles

You were probably expecting something more earth shattering? So was I, but as he dove into […]

If you have a large online catalog, you’re way ahead of many other sites that seek to implement effective on-site SEO techniques. Why? Because search engines love content, and your catalog probably contains a lot of it.
Here are some tips for search engine optimizing e-commerce websites:

Put your entire catalog online — All that keyword-rich content […]

It’s Blog Action Day, a time for many of us to contribute to a far-reaching environmental discussion. For our part, we’d like to share two techniques for reducing our impact and “cultivating” a greener workplace.
We have the benefit of being a small, distributed company that works (in large part) virtually. Our team’s commutes are almost […]

According to recent research conducted by Nielsen, people’s trust of online advertising is significantly below that of more “traditional” media.
“And even though new media technologies are playing a role in ‘globalizing’ society, many purchasing decisions are still based on firmly held national and cultural attitudes.”
Search engine ads rank just below ads before movies and quite […]