Given enough time, personnel, and money it is theoretically possible to improve rankings on just about any keyword. However, few us have the luxury of unlimited resources. Under ordinary circumstances, we have to choose what keywords are likely to provide the most benefit for the least effort. This is where assessing competitiveness is so critical: [...]
If you’re running a national SEM campaign, it may be desirable to exclude all local queries so that you can optimize the ad language for non-geographic queries and users. To target specific locales, you could setup additional campaigns that are better optimized for those sets of keywords. The best way to exclude location-based queries is [...]
Sorry, but it’s just terrible. With all the press and hoopla — almost all of it free — we’d expect better than the following example search results (which may change / be manipulated by the time you try them):
#1 result for “Seattle” is a site that is supposed to list events, bars, restaurants, etc. but [...]
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