Archive for July, 2007

What’s wrong with no-www

Friday, July 27th, 2007

There is a rising debate regarding the use or omission of “www” for website addresses. For instance, should a company use “http://widgets.com” or “http://www.widgets.com”? The debate is debate is getting somewhat heated in some venues, and there is even an organization advocating the omission of “www”. We have a problem with this.
We don’t have […]

AdWords Impression Share

Tuesday, July 17th, 2007

AdWords recently rolled out a long-awaited (by us) feature: Impression Share. Now advertisers can see how much demand there is for their keywords without jumping through hoops with the campaign level “Ad Serving” options. Impression Share is available through the reporting interface only at this time.
Impression Share (IS) shows what percentage of searches that you […]