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Currently Browsing Remarketing

Creating a 180-day “All visitors” AdWords remarketing list

AdWords’ default “All visitors” remarketing list has an unmodifiable 30-day look-back window or “membership duration.” Sometimes you want something longer (or shorter). In particular, you may want to save AdWords budget by excluding people from seeing an ad after they’ve clicked on one. (Note that there’s an upper limit of 180 days for search, 540 […]

Using AdWords remarketing lists to exclude prior ad clickers

Why pay twice for the same visitor? You can save money in AdWords by excluding ad impressions for people who have already clicked on an ad. This may be appropriate if you feel that the first click generates enough awareness that subsequent visits would occur through natural results. For example, one of our clients is […]