Microsoft adCenter has announced additional capacity for negative keywords. The new limits allow “1000′s” of keywords at the campaign and ad group levels, and the character limit at the keyword level increased as well. Negative keywords are critical for managing costs and achieving optimal ROI, and the extended capabilities offer more control. Now we just wish [...]
This week Microsoft sent emails to US advertisers stating that Bing is beginning to power Yahoo natural search results: This week, Bing will begin powering organic search results on Yahoo! Search for the English language in the United States and Canada. This only affects natural search, not paid results at this time. Microsoft is still [...]
Submitting a sitemap to Bing is trivially easy. Simply go to http://www.bing.com/webmaster/ping.aspx?sitemap=www.YourWebAddress.com/sitemap.xml, replacing “www.YourWebAddress.com/sitemap.xml” with your website’s sitemap URL. Unfortunately this method provides no feedback about the success of processing your sitemap or if errors were encountered. The more advanced method is to utilize Bing Webmaster Tools. Adding your site enables you to see information [...]
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