Tag Browsing

301 Redirects adCenter AdWords Article Marketing Bidding Strategy Bing Blogging Click Fraud Content Development Content Networks Conversions Display Ad Network Domains E-Commerce Facebook Google Google Analytics Internationalization Internet Advertising Keyword Research Keywords Landing Pages Link Building Linking Local SEO Mobile Search On-Page Factors Pay Per Click PPC Programming Redirects Search Engine Optimization Search Engines SEM SEO Social Media Tools Trademarks Twitter Usability Web Analytics Web Design Web Marketing Yahoo! Yahoo Sponsored Search

Currently Browsing SEM

Where are my AdWords campaign settings?

Sometimes when you setup a new AdWords search campaign in older accounts, you may find that the Settings tag doesn’t contain some of the usual items like ad scheduling, keyword matching options, or “Ad delivery: Ad rotation, frequency capping.” It’s as if the controls have disappeared. The reason these “advanced settings” are hidden is because […]

The single most important number in AdWords

AdWords is a very powerful, flexible system, and with that comes complexity. This complexity can obscure some very important information, such as if and when you’re running out of your daily budget. This is where one of the most important and frequently overlooked numbers comes into play: Impression Share (IS). This is the percentage of […]

Creating a 180-day “All visitors” AdWords remarketing list

AdWords’ default “All visitors” remarketing list has an unmodifiable 30-day look-back window or “membership duration.” Sometimes you want something longer (or shorter). In particular, you may want to save AdWords budget by excluding people from seeing an ad after they’ve clicked on one. (Note that there’s an upper limit of 180 days for search, 540 […]

Using AdWords remarketing lists to exclude prior ad clickers

Why pay twice for the same visitor? You can save money in AdWords by excluding ad impressions for people who have already clicked on an ad. This may be appropriate if you feel that the first click generates enough awareness that subsequent visits would occur through natural results. For example, one of our clients is […]

AdWords ad rotation to be preserved

In a victory for sophisticated clients everywhere, AdWords has announced that they will re-enable the ability to indefinitely opt-out of ad rotation optimization. Several months ago AdWords started to force advertisers’ ads to rotate if they were not edited within 30 days. At that time I (and presumably many others) expressed concern about how this […]

Conversion rate vs. ad position in Google AdWords

While it’s obvious that ad position effects cost, does it effect conversion rate? For example, does the top position AdWords ad get a higher percentage of clicks turning into conversions than an ad further down the page? Google has conducted studies and developed numerical models that indicate that if such a relationship exists, it is […]

Interpreting AdWords statistics

I’ve blogged before about how to interpret CTR and what conditions are necessary for a valid comparison of two ads. In one recent case we created two identical¬†ads that went to different landing pages so that we could test the effectiveness of each landing page. The assumption is that each ad — being identical — […]

adCenter trademarks no longer protected on keywords

Microsoft has announced that as of March 3, 2011 they will no longer review keywords for trademarks. This comes almost a year to the day after we explained why limiting keyword usage is unfair to advertisers and inconsistent with most other interpretations of trademark protection. It also makes trademark usage roughly consistent between Bing, Yahoo, […]

Competitive SEO and AdWords advertising just got harder

With a recent announcement that some searches will result in up to 4 links to a single domain, Google has made it harder to gain traffic through competitive search engine marketing techniques. If Google determines that a domain is particularly authoritative for a search, as many as the top four search results could be for […]

How Google Instant affects advertisers

Google announced today the rollout of Google Instant. Now search results are shown as you type instead of waiting for you to submit a full query. This forces us to rethink the concept of an impression and suggests some new directions in ad targeting. Google Instant changes both natural results and ads as what you […]