Over the years we’ve lamented the online popularity and over-reliance on Flash because of concerns relating to usability, navigability, indexability, measurability, portability, and so on. Now Steve Jobs has provided a litany of additional reasons that Flash is not supported by Apple products including the iPad, iPod, and iPhone. While some of our concerns make [...]
Google Labs just rolled out a browser size tool to help you see how your website is seen by people with different screen sizes (more literally, browser winder sizes). This tool can tell you if an important elements of you page is showing up “above the fold” or if it remains hidden unless users scroll. [...]
Clients often ask if they need a Content Management System (CMS) to help manage website changes. In theory, these allow organizations to effectively manage their own site changes. This post will delve into the pros and cons of using a CMS. As their name implies, Content Management Systems are software packages that make website maintenance [...]
Just last week we looked at Yahoo’s Ad Placement Report, how it can help optimize your Yahoo PPC campaigns and how discloses the huge number of sites included as part of the Yahoo Search network. Does Microsoft adCenter offer a similar report? Yes, the Publisher Placement Performance report. Running the report is extremely easy. Access [...]
Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, [...]
Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are [...]
AdWords has added the ability to see what keywords are triggering ad impressions without running a Search Query Report. Simply open up an ad group to view the keywords, and a button will appear above the keyword list that says “See search terms….” Clicking on it will present you with two options where you can [...]
There are scores of free SEO tools on the web, but here is a very quick way to uncover some direct competitors, industry-related sites, and web sites that link to your competition. In Google type: “related:www.somedomain.com”. (Note that there is no space between the “:” and the domain name.) That’s it. Try it with a [...]
I have spent the morning in two social media sessions. The number of platforms for sharing information is still pretty concentrated: Twitter, Facebook, Digg, StumbleUpon, delicious, and Reddit. Note how similar this list would have looked one year ago, which is forever in this segment of online marketing. What has changed dramatically is the number [...]
Here’s a tip for finding negative keywords for PPC campaigns as well as websites to link to for linking campaigns. Set up Google Alerts for those keywords your advertising on. Depending on the popularity of your keyword(s) you should start receiving emails from Google pretty quickly with links to various articles, blogs and websites. It’s [...]
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