Now that Google is allowing searchers to specify the location of search results, it is more important than ever to ensure search engines know where your click-and-mortar business is located. We recently wrote about local SEO (part 1, part 2), and now would be a good time to take basic steps to improve the likelihood [...]
You know your products and services inside and out. This knowledge can be a critical challenge when communicating with customers. They may not be experts, or they have a perspective and terminology that’s different from yours. The good folks over at SPOS recently wrote about this and gave an excellent example: Customer language is often [...]
Google just blogged about synonyms as they related to searcher intent. They provide several examples of how a concept as simple as a synonym complicate natural language processing. This also brings up some important recommendations for site owners with respect to SEO. Prospective customers type in all kinds of variations on your most obvious keywords [...]
We have been granted access to the Ad Sitelinks beta in Google AdWords for one of our clients. This new feature, which was announced on the Inside AdWords blog two days ago, provides advertisers in the top spot with the ability to show additional keyword links in their ads as shown in the example below. [...]
AdWords has added the ability to see what keywords are triggering ad impressions without running a Search Query Report. Simply open up an ad group to view the keywords, and a button will appear above the keyword list that says “See search terms….” Clicking on it will present you with two options where you can [...]
This post was prompted by many discussions with clients in which we attempt to summarize SEO and PPC performance in practical, easily digestible forms. There is frequently a tendency for clients to oversimplify evaluations to “it works” or “it doesn’t” based upon summary data. For SEO, we try to summarize performance in terms of increases [...]
In a previous post on keyword competitiveness, we described a long list of factors that help determine how difficult it would be to achieve top search engine ranking on a keyword based upon competing websites. The process of thoroughly examining the situation is usually unrealistically involved, and the effort would not substantially change the tactics [...]
Given enough time, personnel, and money it is theoretically possible to improve rankings on just about any keyword. However, few us have the luxury of unlimited resources. Under ordinary circumstances, we have to choose what keywords are likely to provide the most benefit for the least effort. This is where assessing competitiveness is so critical: [...]
There are some simple SEO “tricks” that can garner higher ranking with minimal effort, and that you can employ yourself rather than paying an SEO firm. The success of these SEO techniques is — however — predicated upon a number of other factors such as proper site structure (see our SEO site analyses) and use [...]
The Internet Marketing Blog is brought to you by Web 1 Marketing, Inc.
Pick a feed
Interested in contributing to the blog? Submit an article.
