Google just blogged about synonyms as they related to searcher intent. They provide several examples of how a concept as simple as a synonym complicate natural language processing. This also brings up some important recommendations for site owners with respect to SEO.
Prospective customers type in all kinds of variations on your most obvious keywords (hence [...]
Over the last few months, Google has been rolling out new consumer services and features at an ever increasing rate. One of their latest additions, “Favorite Places on Google“, poses a direct threat to local business directory and review sites like Yelp.
Yelp has grown exponentially since its launch in 2004 to become today’s titan of [...]
Google has just announced DoubleClick Ad Exchange and provided more details for advertisers in the AdWords Blog. For advertisers, this means more sites will be available through the content network, many of them large, marquee brands that were previously difficult to reach for many small advertisers.
Ad space purchased through the DoubleClick Ad Exchange will appear [...]
AdWords has added the ability to see what keywords are triggering ad impressions without running a Search Query Report. Simply open up an ad group to view the keywords, and a button will appear above the keyword list that says “See search terms….” Clicking on it will present you with two options where you can [...]
There are scores of free SEO tools on the web, but here is a very quick way to uncover some direct competitors, industry-related sites, and web sites that link to your competition. In Google type: “related:www.somedomain.com”. (Note that there is no space between the “:” and the domain name.) That’s it. Try it with a [...]
If you need permission to use a trademarked term on AdWords, you can go to https://services.google.com/inquiry/aw_tmauth to apply for a waiver. As we noted last week, Google will be loosening the AdWords trademark policy.
Google recently announced the launch of the Google Analytics API. While most businesses won’t ever make direct use of this service, it is likely to have a substantial impact on the web analytics landscape through the advent of new, more sophisticated tools for website owners. The API allows 3rd parties to develop applications and services [...]
If you’re using Google Site Search to provide search functionality on your site, there’s some good news. They have just rolled out On-Demand Indexing: you can tell them that your content should be re-indexed whenever you want, such as after content additions or changes.
NOTE: This indexing does not affect the main search engine index, just [...]
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