Internet Marketing Blog

A friend recently pointed me toward an article that says “SEO is Dead” because of the rise of Social Media Optimization, or SMO. The article is wrong, and here’s why: First, search traffic is still growing. People still use search to find products and services, background information, reviews, and competitive pricing. People may get ideas […]

When optimizing for local searches, it’s important to recognize the difference between two distinct user segments. Bruce Clay defines these as “recovery” and “discovery.” When someone knows your business but needs contact or location information, they will be searching on brands and company names. E.g. “Bob’s Widgets Seattle”  The discovery group will search on unbranded […]