A long time ago, we wrote briefly about how higher Click-Through-Rate (CTR) values aren’t always desirable, and our clients often ask how to best interpret the significance of CTR.
CTR is literally defined as the percentage of people who viewed an ad that clicked on it. For example, if an ad is shown 100 times and [...]
Google recently announced that AdWords advertisers could enable click-to-call phone numbers for AdWords ads that are rendered on mobile devices with full browsers. This includes, most notably, iPhones.
As shown above, the phone number is displayed in the ad. When the user clicks on the phone number, their phone automatically dials it.
This service is most likely [...]
Even PPC campaigns that have an Impression Share (IS) of nearly 100% can get more traffic by increasing bids. What happens when you do so? Will doubling bids result in twice the traffic? No, and here’s why.
If you increase your bids, your ads will show up higher and will get both more impressions and higher [...]
We have been granted access to the Ad Sitelinks beta in Google AdWords for one of our clients. This new feature, which was announced on the Inside AdWords blog two days ago, provides advertisers in the top spot with the ability to show additional keyword links in their ads as shown in the example below.
Advertisers [...]
A recent post in the Google Retail Advertising Blog describes a study conducted by Google and Levi’s to see if search ads generated brand awareness. The study demonstrated increased brand awareness, but there are some significant caveats to extrapolating to other brands.
The study showed a significant increase in Levi’s brand awareness among people who saw [...]
When you create online advertising of any kind, it is possible to “tag” the ads in a way that website analytics software like Google Analytics and WebTrends can provide additional information about these traffic sources. For example, tagging can make it possible to tell exactly which ad among several provides the most online purchases or [...]
Here is a quick checklist of commonly missed tasks that should be undertaken when setting up an AdWords account and new AdWords campaigns.
Determine if you’ll use pre-pay or post-pay. We only recommend pre-pay for those cases where you need precise control over the total budget consumed over the life of a campaign. Note that as [...]
Google has just announced DoubleClick Ad Exchange and provided more details for advertisers in the AdWords Blog. For advertisers, this means more sites will be available through the content network, many of them large, marquee brands that were previously difficult to reach for many small advertisers.
Ad space purchased through the DoubleClick Ad Exchange will appear [...]
A week ago Yahoo announced a new feature/report for Yahoo Sponsored Search advertisers, the Ad Delivery Report. In short, it’s a report that tells you where your ads are being shown across Yahoo’s (vast) network, along with performance data. It’s a helpful report to run, and discloses just how many different sites Yahoo places your [...]
AdWords used to provide nearly instantaneous launch of new ads, ad groups, and campaigns. However we recently uploaded a new campaign into an existing account (one campaign had already been running for several months). The new campaign was uploaded in paused mode from AdWords Editor several days in advance of its launch to replace the [...]
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