Tag Browsing

301 Redirects adCenter AdWords Article Marketing Bidding Strategy Bing Blogging Click Fraud Content Development Content Networks Conversions Display Ad Network Domains E-Commerce Facebook Google Google Analytics Internationalization Internet Advertising Keyword Research Keywords Landing Pages Link Building Linking Local SEO Mobile Search On-Page Factors Pay Per Click PPC Programming Redirects Search Engine Optimization Search Engines SEM SEO Social Media Tools Trademarks Twitter Usability Web Analytics Web Design Web Marketing Yahoo! Yahoo Sponsored Search

Currently Browsing Content Development

Content for SEO, periodic table-style

Andy Crestodina recently wrote a fantastic piece about content, using the periodic table as a model for the various content-types. Aside from its appeal to my inner geek, it does a great job of listing the various types and describing how they can relate to each other in ways that maximize SEO and referral benefits.

Length of sales cycle, your web site, and web analytics

The Google Retail Advertising Blog recently posted sales cycle statistics for a variety of consumer products. At the low end, shoppers took an average of 7 days to purchase pet supplies, while they took 16 days for electronics. The data did not include purchases larger than home appliances like cars or homes which presumably take […]

Google synonyms and natural language processing

Google just blogged about synonyms as they related to searcher intent. They provide several examples of how a concept as simple as a synonym complicate natural language processing. This also brings up some important recommendations for site owners with respect to SEO. Prospective customers type in all kinds of variations on your most obvious keywords […]

Do you need a CMS?

Clients often ask if they need a Content Management System (CMS) to help manage website changes. In theory, these allow organizations to effectively manage their own site changes. This post will delve into the pros and cons of using a CMS. As their name implies, Content Management Systems are software packages that make website maintenance […]

Misguided FTC blogging guidelines

Karen Anderson recently blogged about the FTC’s plans to draft new rules that allow them to go after bloggers for false claims and conflicts of interest. These plans have been in the works for months, but widespread awareness and concern seems to have only blossomed in the last few weeks, leaving little time for action […]

Ghost blogging

Sometimes you want a blog but don’t have the time or expertise to write customer- and search-engine-friendly content. You know that all that up-to-date content improves your image and helps your search engine rankings. But who has time to come up with good, on-topic content several times a week? We frequently are asked by prospective […]

Simple SEO Tricks

There are some simple SEO “tricks” that can garner higher ranking with minimal effort, and that you can employ yourself rather than paying an SEO firm. The success of these SEO techniques is — however — predicated upon a number of other factors such as proper site structure (see our SEO site analyses) and use […]