Andy Crestodina recently wrote a fantastic piece about content, using the periodic table as a model for the various content-types. Aside from its appeal to my inner geek, it does a great job of listing the various types and describing how they can relate to each other in ways that maximize SEO and referral benefits.
Archive for the 'SEO Copywriting' Category
Now that Google is allowing searchers to specify the location of search results, it is more important than ever to ensure search engines know where your click-and-mortar business is located. We recently wrote about local SEO (part 1, part 2), and now would be a good time to take basic steps to improve the likelihood [...]
Google just blogged about synonyms as they related to searcher intent. They provide several examples of how a concept as simple as a synonym complicate natural language processing. This also brings up some important recommendations for site owners with respect to SEO. Prospective customers type in all kinds of variations on your most obvious keywords [...]