Mitch Joel has written another great post, this one about community building in social media. In particular, he points out how the “build and it and they will come” strategy usually doesn’t work. Social media is often portrayed simplistically as a monolithic source for new business, much like a new advertising venue. Instead, it should [...]
Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are [...]
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