Mitch Joel has written another great post, this one about community building in social media. In particular, he points out how the “build and it and they will come” strategy usually doesn’t work. Social media is often portrayed simplistically as a monolithic source for new business, much like a new advertising venue. Instead, it should [...]
Over the last few months, Google has been rolling out new consumer services and features at an ever increasing rate. One of their latest additions, “Favorite Places on Google“, poses a direct threat to local business directory and review sites like Yelp. Yelp has grown exponentially since its launch in 2004 to become today’s titan [...]
Studies indicate that “70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services.” (The Kelsey Group and ConStat Indicates) Ian White reported that “40% of [search] queries have local intent.” If you own a business that depends on local traffic – restaurants, lodging, retail stores and/or services – you simply [...]
Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are [...]
Karen Anderson recently blogged about the FTC’s plans to draft new rules that allow them to go after bloggers for false claims and conflicts of interest. These plans have been in the works for months, but widespread awareness and concern seems to have only blossomed in the last few weeks, leaving little time for action [...]
I’m glad to have attended SMX Advanced here in Seattle over the last couple of days. What did I learn? Mainly that the old cliche still applies: The more things change, the more things stay the same. As noted in my last post, SEO is still a collection of best practices, most of which have [...]
I have spent the morning in two social media sessions. The number of platforms for sharing information is still pretty concentrated: Twitter, Facebook, Digg, StumbleUpon, delicious, and Reddit. Note how similar this list would have looked one year ago, which is forever in this segment of online marketing. What has changed dramatically is the number [...]
Sometimes you want a blog but don’t have the time or expertise to write customer- and search-engine-friendly content. You know that all that up-to-date content improves your image and helps your search engine rankings. But who has time to come up with good, on-topic content several times a week? We frequently are asked by prospective [...]
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